Sale with up to 70% discount on selected items
1930s and 40s Classic High Waist Wide Leg Trousers in Bottle Green
1940s Hepburn Pleated Trousers in Berry
Classic A-Line Skirt in Dusty Rose
1930s and 40s Classic High Waist Wide Leg Trousers in Navy
Gene Long Sleeve Blouse in Petrol Blue
1940s Hepburn Pleated Trousers in Racing Green
Classic A-Line Skirt in Aubergine
Dorothy Tapered Trousers in Brown
Gene Long Sleeve Blouse in Berry Floral Print in Black
Dorothy Tapered Trousers in Burgundy
Gene Blouse in Purple Hydrangea
1940s Whirlaway Skirt in Khaki
1940s Turban
1940s Whirlaway Skirt in Racing Green
Monroe Trousers in Black Denim
Katherine Blouse with Detachable Bow in Mulberry
1940s Prim Pleated Skirt in Ecru Natural Fibre
Katherine Blouse with Detachable Bow in Ivory
Lana Sweater in Bottle Green and Ivory Stripe
Ginger Blouse in Ivory Poppy
Ingrid Herringbone Skirt in Brown
Monroe Trousers in Denim
Monroe Skirt in Denim
Lana Sweater in Navy and Ivory Stripe
Katherine Shirt Dress in Purple Hydrangea
1940s Meet Again Blouse with Collar in Ocean Pearl
Ingrid Herringbone Jacket in Brown
Bette Blouse in Ivory
More Decades
1940s Fashion for Women: Utility Style with a Defined Waist
1940s fashion was born of necessity: fabric was rationed, so cuts became sparing, shoulders broad, waists narrow and skirts knee length. What had to be practical became a style of its own: a blouse with a collar and button front, an A-line skirt, pleated trousers and Fair Isle jumpers knitted from leftover wool. At Bright House Vintage you will find 1940s style clothing for women that picks up these shapes, newly made by European retro labels, with a size chart on every product page. You can read how war and rationing shaped the style in our journal: 1940s fashion.
Our 1940s range
Typical of the decade are our 1940s blouses with their distinctive collars and pussy bow blouses tied at the neck. They pair with high waisted A-line skirts, herringbone pencil skirts and Marlene trousers, which together with a waistcoat and braces make up the Dandy look. Among the dresses, shirt dresses with a collar and button front stand for the 1940s, and among the tops it is short jumpers and cardigans that finish at the waist.
Our 1940s brands
House of Foxy and Weekend Doll work from 1940s originals, Emmy Design and Femkit bring trousers and blouses into everyday wear, and Very Cherry and Banned Retro supply the dresses. Before it comes 1930s fashion, after it 1950s fashion. And if you would rather try things on, you can visit our shop in Windsbach by appointment.

