Petticoats at 35 Degrees: Our Weekend at Rockabilly Days 2026

There are weekends in the year that you look forward to with anticipation starting in spring. The Rockabilly Days in Asperg are one of them. From July 31st to August 2nd, we were there again with our stand; we’ve been participating every year since 2019.

A Festival with History

It all started in 2017. Four friends had an idea, implemented it, and what began small in Freiberg am Neckar has grown over the years into one of the largest rockabilly gatherings in the Stuttgart region. Since 2024, the festival has been held in Asperg, and admission has remained free to this day. For an event of this size, that's truly rare nowadays.

Next year marks the anniversary. And let me say this much: We definitely want to be there when the celebrations happen.

Thursday: Setup

Our weekend starts a day earlier than the festival. We set up on Thursday because an eight-by-four-meter stand area needs to be filled. Seven clothes racks with Marlene trousers, jeans, blouses, shirts, skirts, dresses, and petticoats. At festivals like this, petticoats sell particularly well along with skirts and dresses, so we had plenty of those. Plus, four changing rooms, because we know from experience that they're needed.

Our spot is the same every year, and it’s a dream: right in the middle of the action, with a direct view of the stage. And, almost as important for us, with a power connection. That sounds unspectacular, but it makes all the difference in the evening. When the sun goes down and the stand is lit up, the merchandise just looks different.

After setting up, we went home again before staying on-site for two nights for the actual festival days.

The Heat and the Petticoats

Anyone who has ever stood at an open-air festival in mid-summer knows what it comes down to. It was hot. Really hot. To be honest, we expected that people wouldn't feel like standing in a changing room and trying on clothes in these temperatures.

Wrong. The turnout was enormous despite the heat. There were times when all four changing rooms were occupied simultaneously, and someone else was waiting outside. The desire to try things on was unbroken, and that genuinely surprised and pleased us.

The best part was what came next: many customers didn't even want their new dress to be packed; they put it on immediately and continued through the grounds. That's exactly what you do it for.

The biggest rush was on Friday evening and Saturday. It was really non-stop.

People who support you

A weekend like this thrives on encounters. We had countless pleasant conversations, with regular customers, some of whom we've known for years and who come especially to see us, and with many new faces.

What touched us particularly: There were customers who simply showed up at the stand with a coffee or a slice of pizza because they saw that we hadn't been able to leave for hours. You don't forget these small gestures.

Because it didn't all go smoothly. Due to illness, one of our team members was out, so Steffi was all alone at the stand for a while, during peak hours with all four changing rooms occupied. That was a challenge. Fortunately, Bianca stepped in at short notice to help out, and for that, a big thank you again. For next year, we still plan to build in more buffer in our staffing.

Our stand neighbors were also a stroke of luck: Miranda's Choice was next to us, and our assortments complemented each other wonderfully instead of competing. We hope it's always like that.

Around the Festival

Besides selling, there's always a moment to enjoy the festival itself. And Asperg had a lot to offer: an impressive number of vintage cars that could be seen on the grounds and at the car show, a full line-up on stage, and various food trucks providing catering.

The infrastructure was also great. The toilet trailer on site was consistently very clean, security was present, and the organizing team was exceptionally friendly and approachable. For vendors, this is not a given. You can tell that behind the festival are people who are passionately invested themselves.

Conclusion

Three days, intense heat, full changing rooms, many new faces, and a few dresses that were dancing across the festival grounds that very evening. The Rockabilly Days were once again the highlight of our market year in 2026.

Next year the festival celebrates its anniversary. We are determined to be there again, hopefully with a little less heat and with a team that remains complete.

Until then: Thanks to everyone who stopped by, tried things on, chatted, bought, or just brought us a coffee. You make the weekend what it is.

If you're wondering what this scene is all about and where it comes from, we explain it in the article What is Rockabilly? And for those who weren't at the Rockabilly Days or still feel tempted after the weekend: Much of what was on display at the stand can be found in our selection of Rockabilly Fashion and in our Swing Fashion collection.