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The fashion of the 1940s
An insight into the fashion of the 1940s with its silhouettes, influences, creative solutions and the special role of women during this time.
Bright House Journal
The blog for fashion history and timeless styles
Our retro blog is all about fashion from past decades. We show you how clothing changed in the 30s , 40s , 50s and 60s and what influence social developments had on style and silhouette.
Here you'll find articles about classic cuts, color palettes, and shapes that continue to serve as inspiration today. The elegance of the forties, the playful femininity of the fifties, and the cultural upheaval of the sixties are just some of the topics we cover.
Our focus is on slow fashion and a conscious appreciation of clothing with a history. Fashion in the past was often more durable, more carefully crafted, and associated with a different self-image. This very idea is finding renewed relevance today for many who are concerned with sustainable consumption.
If you're interested in vintage fashion, its social context, and style-defining decades, you've come to the right place. Our vintage blog is a place for everyone who wants to learn more about clothing that wasn't just worn, but lived in.